Six Launch Events in One Day: The 'Smartphone-ification' Involution Has Arrived in the Auto Industry

When Leapmotor Senior Vice President Xu Jun said after a launch event, "Six new car launches in one day, a density far exceeding the smartphone industry," what came to mind wasn't cars, but the scene of Beijing's "War of a Thousand Phones" in 2015. That year, Meizu, Xiaomi, and Huawei held launch events almost every week, with price wars, spec wars, and verbal sparring taking turns. In the end, fewer than five phone brands survived. Today, the same script is playing out faster in the auto industry, and Leapmotor is just the first person shouting "It's too crowded" amidst this storm.