Li Auto L6 Ultra Pricing: A PM's View on the $34k Value Anchor

The most valuable information in this article is that the pricing of the new generation Li Auto L6 Ultra is not simple cost-plus markup, but a precise calculation based on user demand stratification and long-term commercial monetization. From a product manager's perspective, this car is essentially using a perceived price of 249,800 RMB to leverage a continuous service chain from purchase to aftermarket.