What Is Anthropic Betting On When Ads Make Users Uncomfortable?

Late at night, I scrolled past a video. In the frame, a middle-aged man sat in a dimly lit living room, with light shining down from above, casting deep shadows on his face. He stared at a metal box on the coffee table, its surface shimmering with faint light. The camera slowly pushed in, accompanied by low-pitched string music in the background, occasionally punctuated by a sharp sound resembling metal scraping. Subtitles appeared: "When you ask it a question about death, it won't tell you how to die, but rather how to live." Then the screen went black, followed by a line of text: "There is still hope in difficult problems."