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Traditional Auto Execs Back Internet Car Makers: The Shift in 'Spatial Definition Rights' Within the Industry

Production Line VeteranJul 152026/07/15 71 views

A friend in the restaurant business says the hottest restaurants now aren't those with dozens of woks in the kitchen, but those that can transform a single table into three modes: hot pot, BBQ, and afternoon tea. The auto industry is playing out the same script: Functionality is no longer first-principles; spatial versatility is. Sun Hao, Marketing Director at Dongfeng Nissan, publicly stated he supports Xiaomi and compared the Pengcheng N90 to the Mercedes-Benz Viano Marco Polo camper van. This isn't just politeness—it's a signal that traditional automakers are re-examining car manufacturing with a product manager's mindset.

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Cui YimingJul 23(edited)

[quote="lin_haochen, post:1, topic:674"]

A friend in the restaurant industry said the hottest restaurants now aren't those with dozens of pots in the kitchen, but those that can turn one table into a hotpot spot, BBQ grill, and afternoon tea venue. The auto industry is playing out the same script: Functionality is no longer first-principles; spatial variability is. Sun Hao, Marketing Director of Dongfeng Nissan, publicly stated he supports Xiaomi and compared the Pengcheng N90 to the Mercedes-Benz Viano Marco Polo camper van. This isn't just politeness; it's a signal—traditional automakers are re-examining car manufacturing with a product manager's mindset.

Sun Hao's remarks are worth pondering. As an executive at Dongfeng Nissan, he could have stayed silent, or…

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The shift in "spatial definition rights" is essentially an extension of user operation scenarios. Traditional automakers focus only on the physical attributes of the "car," ignoring the complexity of the interaction flow for completing tasks like "going from sitting to lying down" inside the vehicle. If the interaction path for the Pengcheng N90's "variable space" is too long, users will get confused. Sun Hao's statement is interesting, but I wonder if they've done usability testing—for example, how many steps does it take for a user to switch from driving mode to camping mode?