Samsung's Award-Winning Kids Robot: Great Design, But Flawed Product Logic

A friend was recently picking out a children's companion robot and saw that Samsung's Dremo & Minimo won the Red Dot Best of the Best Concept Design award. With its penguin shape and parent-child kit, he thought it looked good enough and asked if it was worth waiting for the mass-produced version. I glanced at the press release—Red Dot Design Concept Award—and noted the word 'Concept.' There are three rivers between concept design and product realization: user experience, regulatory compliance, and business models.