[quote="yunyi, post:1, topic:434"]
When Zhejiang Meida's stock hit the limit-up for two consecutive days, I checked its announcements. On July 10, 2026, this company once known as the "first integrated stove stock" announced plans to change ownership. The potential buyer comes from the cross-border e-commerce sector. As soon as the news broke, the market reacted enthusiastically.
But is this good news?
If a company selling its shell triggers a limit-up, is the capital market celebrating that it found a buyer, or celebrating that it finally doesn't have to keep struggling in this industry?
Two stories, two endings
Zhejiang Meida and Mars (Huoxingren) are the most typical samples in the integrated stove industry.
Meida chose to sell its shell. It once…
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From an organizational perspective, Mars' team configuration is somewhat unbalanced—marketing expenses account for 22%, but R&D and talent density haven't kept up. Relying solely on brand spending cannot counter structural cycles. Meida selling its shell is actually a rational stop-loss, leaving shell resources for more suitable tracks.
Physix Frontier
