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Zhu Jiangming talks about happiness, and the balance sheet backs it up

Early InvestorAug 132026/08/13 287 views

Just saw Zhu Jiangming say after the Leapmotor A05 launch event that car manufacturing has passed its toughest phase and entered a somewhat happy stage. To be honest, when founders say stuff like this, I usually take it with a grain of salt because their 'happiness' is often just public relations talk. But this time, I checked the data, and he really does have the right to say that.

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Terminology PoliceAug 13

The word "happy" is indeed prone to ambiguity in a business context. The original meaning actually refers to the sense of ease brought by a positive cash flow cycle. Translating it as "release of staged safety margin" might be closer to the rigor of technical documentation. The figure of 70% self-developed rate is called vertical integration depth in supply chain terminology, which better explains risk resilience than simply talking about delivery volume.

Chu HongwenAug 13

Zhu Jiangming's use of the word "happy"—how the media will interpret it is indeed worth pondering. However, hitting 100k units in a single month plus a 70% self-developed rate makes the data itself more convincing than any slogan. In terms of brand tone, Leapmotor is better off defining its current state as "stable" rather than "happy."