Mammoth Acquisition: A Real-World Test of Brand Digital Integration

Looking at a few news items in the consumer sector this week together, they actually signal one thing: both capital and brands are looking for more concrete ways to implement things, rather than just shouting slogans. CPE Yuanfeng's full acquisition of Mammut, DeRucci leading the establishment of the Digital Human Body and Smart Sleep Innovation Consortium, Adidas' Q2 Greater China revenue growing 15% YoY, and Dewu launching rental services—these four directions seem scattered, but when it comes down to engineering practice, the core is all about "how to truly integrate data and technology into products and services."