Shanghai's New AI Ad Regulations: From "Code Comments" to Licensing Compliance

In July 2024, the Shanghai Municipal Administration for Market Regulation issued compliance guidelines for outdoor advertising, explicitly requiring AI-generated content to be labeled. This set of data is worth noting: According to the "2024 China AI Advertising Market Research Report," AI-generated content currently accounts for over 15% of outdoor ads in first-tier cities, but less than 3% are proactively labeled. Shanghai has become the first city in China to mandate AI content labeling in the outdoor advertising sector.