Who Prices Digital Authenticity as AI Traffic Mimics Humans?

Have you ever considered how much of the traffic behind every comment, click, and transaction you see online is actually faked by AI? According to a 2025 Gartner report, automated programs (including legitimate crawlers and malicious bots) now account for over 65% of global internet traffic, with the share of malicious bots growing at a compound annual rate of 30%. Right at this moment, Spur Intelligence, a cybersecurity startup based in Lake Mary, Florida, announced it has secured $200 million in funding led by Insight Partners. What the company does isn't flashy—it detects bots, distinguishing machine traffic from human users. But this seemingly "basic" niche is becoming the scarcest trust infrastructure of the AI era.