Huawei's 'Magic Move' sticker feature: An AI app ecosystem test, not just an editing tool

The most valuable information in this article is: Huawei quietly added a "Sticker Function" in system updates, which essentially pushes AI image understanding from "repair" to "creation." This marks a new stage where mobile AI photo editing moves from "replacing manual operations" to "assisting creative expression."

On July 24, Huawei pushed version 6.1.0.135 SP8 to models like Mate 60, Mate XT, and Pura70. In the update log, the most noticeable changes are "Magic Move Image adds Sticker Function" and "Dance Forest Cute Master theme fully upgraded." At first glance, this looks like just another routine system optimization package—fixing some bugs, optimizing stability, and adding some "seasoning" to the gallery's AI photo editing capabilities. But if you stretch the timeline, you'll see that behind this "Sticker Function" lies a key layout by Huawei in the mobile-side AI application ecosystem.

First, let's look at the update details. IT Home's compiled content specifically mentions "Color Bleed and Magic Move Image functions further enhanced." Users familiar with Huawei Gallery know that "Color Bleed" is an advanced version of AI Erase, intelligently identifying and removing extra objects in the scene while filling the background; "Magic Move Image" allows users to one-click extract an element from a photo (like a passerby or a ball) and move it anywhere in the frame, with AI automatically completing the original position and blending the new position. The newly added "Sticker Function" actually turns the extraction result of "Magic Move Image" into a reusable sticker asset, allowing users to save it and paste it into any future photos.

Key points of Update Log (Compiled by IT Home):
- Gallery AI Editing: Color Bleed and Magic Move Image functions enhanced
- Magic Move Image New Feature: Sticker Function (supports saving extracted results)
- Theme: Dance Forest Cute Master fully upgraded
- System: Optimized stability and experience in certain scenarios

The technical threshold for this feature is not low. Traditional "stickers" are preset fixed shapes, whereas Huawei's stickers are arbitrary objects "extracted" by users from their own photos. This means the phone needs to understand image semantics in real-time, accurately segment foreground and background, and support edge blending and light/shadow matching at the moved position. In other words, this is actually a lightweight "AI image editing workflow"—users shoot, extract, move, and reuse stickers, all completed on the device side without needing third-party apps.

From a technical perspective, we can break down the underlying logic. In the "XMAGE" imaging brand launched by Huawei in 2023, the underlying architecture of "Computational Photography" was already proposed, where AI large models handle pixel-level semantic understanding. By HarmonyOS 4.0 in 2024, the Pangu Large Model was integrated into system-level applications, and the gallery's AI editing capabilities began evolving from "fixing flaws" to "changing content." This "Sticker Function" is actually an intermediate state between "AI Extraction" and "AI Generation"—it doesn't require users to describe needs, but lets users "take" first and then "paste," lowering the creative barrier.

[!note] Key Insight: The Sticker Function essentially productizes AI extraction capabilities, shifting users from "passive editing" to "active creation." This is a typical approach for Huawei building an "AI Toolchain" on mobile devices.

But what's truly noteworthy is why this feature appears on Huawei's flagship models rather than other brands. One possible explanation is Huawei's unique advantage in on-device computing power for AI chips. The Kirin 9000S and subsequent Kirin 9010 series both have independent NPU units built-in, specifically handling image and voice AI tasks. When users execute "Magic Move Image" and generate stickers, all calculations are done locally without needing internet connectivity. This avoids privacy issues and ensures response speed.

Comparatively, competitors also have similar features, but most rely on cloud-based large models or require manual masking by users. Huawei's "One-click Extraction + Auto Sticker" is closer to a "foolproof" experience. This difference is very evident in system updates.

However, behind the surface-level feature updates lie deeper strategic intentions. Huawei is upgrading "AI Photo Editing" from a "tool" to a "platform." The appearance of the Sticker Function allows user-generated stickers to be saved, reused, and potentially shared in the future (e.g., via Huawei Share or Gallery Cloud Space). Once an accumulation of user-created assets forms, Huawei could build a "Sticker Ecosystem"—users create stickers, officials provide quality review, and others download and use them. This is like Apple's "Memoji Stickers" or WeChat's "Dynamic Emojis," but Huawei's stickers are generated from real photos, possessing stronger personality and realism.

Trend Prediction: Within the next two years, Huawei will introduce more "generative" features in system-level AI photo editing, such as "AI Composite Scenes" or "AI Style Transfer" based on user stickers. The "Sticker Function" is just the first step, validating users' willingness to create AI assets on mobile devices themselves. When such features go from "novelty" to "daily routine," the entire mobile photo editing industry will shift from "beautifying photos" to "recreating photos"—users will no longer just be recorders, but a combination of photographers and designers.

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Original link: https://www.ithome.com/0/981/364.htm