AI + National Fitness: Industry Implementation Under Policy Benefits Relies on Scenario Reconstruction

According to data from the General Administration of Sport of China, the number of people regularly participating in physical exercise in China exceeded 550 million in 2025, and the market size for smart fitness equipment surpassed 80 billion yuan, yet the AI penetration rate remains below 15%. The State Council recently issued the "National Fitness Plan (2026-2030)," explicitly writing "using artificial intelligence to empower national fitness development" into its top-level design, signaling that the integration of AI and the sports industry has formally entered a policy-driven phase. As an industry observer, I am more concerned with how this plan moves from document to implementation, and whether AI companies can find sustainable business models within it.