Beijing Smart Home Subsidies: A Targeted Market Education Experiment

Take the smart home subsidies for example—it's just like when they gave subsidies to new energy vehicles back in the day. The government uses real money to build a consumer habit, then lets the market scale up on its own. The 10 new product categories added by Beijing this time aren't just an upgraded version of "trade-in old appliances for new ones"; it's a carefully designed "consumer guidance list." As a pre-sales guy, my first thought was: Who compiled this subsidy list? The PM's thinking is spot on.