A Limited Edition Car (25 Units): A Scarcity Lesson for Entrepreneurs

Subaru's move this time is indeed counterintuitive within the context of China's 2024 car market. Starting at 215,800 RMB, a fuel-powered vehicle, limited to 25 units, celebrating the 60th anniversary of the boxer engine. My first reaction wasn't about whether it would sell well, but rather—does Subaru actually want to sell these 25 cars, or are they using them as a living advertisement?