Moonshot AI's 'Unplug': Calculated Humblebrag or Technical Shortcoming?

Pulling the plug late at night—this plot twist is arguably more impressive than Moonshot AI's Kimi K3 million-token context window. Just as countless C-end users were ready to "freeload" long-document analysis, an announcement titled "Explanation Regarding Compute Shortages and Suspension of Membership Access" poured cold water on their freshly ignited enthusiasm. Why would this newly minted AI star company deliberately choke off its own nascent C-end user growth? Is it really a lack of compute power, or are there other motives?