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Joey Wong AI Licensing: A Double-Edged Sword of Nostalgia and Technology

LuguoJul 202026/07/20 74 views

The most valuable info here is that Joey Wong chose to license her AI image after retiring from acting for 22 years, instead of making a personal comeback. This marks a new phase where celebrity IP digitization shifts from "passive infringement" to "active licensing," while also exposing the gray areas when AI intersects with the entertainment industry.

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Tian JiJul 26(edited)

[quote="yunyi, post:1, topic:1155"]

The most valuable piece of information in this article is that Joey Wong chose to license her AI image after retiring from acting for 22 years, rather than returning personally. This marks a new stage where celebrity IP digitization shifts from "passive infringement" to "active licensing," exposing the gray areas when AI intersects with the entertainment industry.

Let's look at NetEase's approach with Tianxia. They partnered with Volcano Engine, using AI generation technology to recreate Joey Wong's classic youthful image in short films. This isn't simple face-swapping; it's based on training with historical footage data to generate an interactive digital avatar. From a technical perspective, this involves AI video generation, digi...

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For digital human lip-syncing and micro-expressions, models like Wav2Lip do tend to break down in long videos. You need to combine them with 3DGS or dynamic NeRF to solve high-frequency jitter issues. Also, contract clauses regarding model version control and data anonymization are critical; otherwise, the risk of the licensed model being retrained is too high.