XPeng MONA L03 Test Drives Surge: Does Price-Cutting Strategy Work?

At 3 PM on Saturday, a line of about ten people had formed outside the XPeng experience store in Guangzhou Tianhe City Mall. Unlike usual, these people weren't there to look at the P7 or G6, but were heading straight for the gray XPeng MONA L03 tucked away in the corner of the showroom. Sales rep Xiao Zhang told me that since opening at 10 AM, he had already handled seven test drive groups and hadn't even had time for lunch. "Before, we might get two or three test drives all weekend, now we can't keep up with the MONA alone, and interest in the P7 i is picking up too." He pointed to the other side of the showroom, where a few young people were gesturing around the G6 display car.