Physix Frontier · News Briefing Card (TMTPost · Nov 4, 2026)

Alibaba Qwen Office 1-cent monthly card sells nearly 100K in livestream

KEY FACTS

On November 2, the Qwen Office personal basic monthly card went on sale for 1 cent in Li Jiaqi's livestream, selling nearly 100,000 units in half an hour.
The monthly card's original price is 28 yuan; the 1-cent version includes 500 credits, redeemable for roughly 2 trillion tokens of quota.
On the first day of Double 11, transaction value in Taobao's token category grew 450% month over month.
About 20% of Qwen Office paying users come from the e-commerce industry, completing an average of 38 tasks per week.
Alibaba established the Token Hub business group in March this year, headed by Wu Yongming.

KEY DATA

Nearly 100,000Units sold in livestream

28 yuanMonthly card original price

1 centLivestream price

450%Taobao token category transaction value, month over month

PHYSIX OBSERVATION

Selling tokens for 1 cent is not a retail business but Alibaba's awareness war for the AI entry point: first make ordinary people remember that AI office work has a price, then rely on scenarios like e-commerce sellers for renewals. But token pricing is opaque and retention is only 21%; getting the shelf built is just the first step, and the industry still needs to fill in the measurement standard and pay-per-result rules.

Source: TMTPost report