Physix FrontierPhysix Frontier · News Briefing Card (TMTPost · Nov 2, 2026)
AI glasses funding booms as Huaqiangbei white-label sales may hit 40%
KEY FACTS
- In the first half of 2026, the global smart glasses supply chain saw at least 64 financing and M&A deals, totaling about 9 billion yuan.
- RayNeo, INMO, and Even Realities completed funding rounds ranging from several hundred million to over a billion yuan during the year, with major companies such as Alibaba and Meituan participating as investors.
- Rokid claims a 32% share of AI glasses unit sales from Q1 2025 to Q1 2026, ranking first in the industry.
- China shipped 2.46 million smart glasses in 2025, while top brands' annual consumer shipments reached only about 100,000 units.
- Huaqiangbei white-label AI glasses sell for as little as 50 yuan, and their sales may approach 40% of the entire industry.
KEY DATA
About 9 billion yuanH1 total funding
2.46 million units2025 China shipments
32%Rokid unit share
50 yuanHuaqiangbei lowest price
PHYSIX OBSERVATION
Hot capital is rushing toward leading brands, but real sales are not even a fraction of the phone market, and return rates run as high as 60% to 70%. Huaqiangbei's 50-yuan white-label products instead capture nearly 40% of the market, showing that users will pay to try something new but will not pay a high price for a half-finished product. What the industry lacks is not a funding story but a must-have use case that can convince the masses.
Source: TMTPost report