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Physix Frontier · News Briefing Card (TMTPost · Oct 14, 2026)

Apple unveils HomeView smart home hub, not sold in mainland China

KEY FACTS

  • Apple unveiled its smart home hub HomeView in New York on the evening of October 13.
  • HomeView features an approximately 7-inch screen and a FaceTime camera, priced at $299.
  • The product will not be sold in mainland China or the European Union; in China, only the HomePod mini is being updated.
  • Apple simultaneously launched the Apple Home Collection accessory line and a new Apple TV 4K.
  • Apple's official support page shows that Apple Intelligence features are unavailable in mainland China.

KEY DATA

$299HomeView price
approximately 7 inchesScreen size
2014HomeKit launch year

PHYSIX OBSERVATION

Apple has completed the hardware puzzle of a screen-equipped hub, but the absence of core AI capabilities in mainland China makes HomeView feel more like a refined control panel. Chinese users have long been spoiled by Mi Home and HarmonyOS, and if Apple relies only on design and a closed ecosystem, it will be hard-pressed to convince them to pay for a screen that cannot use AI.

Source: TMTPost report