Physix FrontierPhysix Frontier · News Briefing Card (QbitAI · Oct 14, 2026)
STEPX Launches Neo, First LLM-Native Agent Phone, at 3999 Yuan
KEY FACTS
- STEPX launched its first large-model-native agent phone, the STEPX Neo, in Shanghai on October 13, 2026.
- The phone runs Step AOS 1.0, an agent-native operating system, and the personal agent Step Amoo.
- STEPX introduced Step Studio, an AI-terminal-native development tool that supports generating AI apps from natural language.
- Step Amoo has already formed ecosystem partnerships with nearly 100 companies, including Alipay, Tencent, Ctrip, and Didi.
- The STEPX Neo Pioneer Edition opened pre-orders at 21:00 on October 13 and goes on official sale at 10:13 on October 16.
KEY DATA
3999 yuanFull-stack price
10 billion tokens per month for 12 consecutive monthsToken allowance
First 10,000 usersTrade-in benefit quota
Six microphonesMicrophone array
PHYSIX OBSERVATION
By bundling the model, OS, tools, and hardware into one price, STEPX is effectively declaring that phone competition has shifted from hardware specs to agent experience. Nearly 100 companies joining the ecosystem and the opening of maker tools are moves to seize the ecosystem gateway; but whether users will pay for an "agent" rather than apps still depends on how well it actually completes real tasks.
Source: QbitAI report