Physix FrontierPhysix Frontier · News Briefing Card (Leiphone · Oct 9, 2026)
Porsche to cut 9,000 jobs, return to combustion engines
KEY FACTS
- Porsche unveiled its 2035 strategy, with cumulative layoffs of about 9,000 and another 5,000 positions to be cut.
- Porsche has made clear it is returning to combustion-engine cars and will add more mid- and large-size sports cars.
- Porsche plans to raise prices on high-end models by an average of 20% and launch 911 derivative models.
- Porsche will cut the number of model derivatives by about 20% and invest 2.1 billion euros in two plants.
KEY DATA
9,000Cumulative layoffs
5,000Layoffs this round
20%High-end model price increase
€2.1 billionPlant investment
PHYSIX OBSERVATION
Porsche cutting jobs to shrink while raising prices and returning to combustion engines shows the profit pressure of the EV transition has grown so severe that it must reverse course. For the industry, the window in which luxury brands can use combustion-engine profits to fund the transition is narrowing; for customers, a 20% price hike on high-end cars means paying more for brand premium.
Source: Leiphone report