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Physix Frontier · News Briefing Card (Leiphone · Sep 23, 2026)

Meituan Flash Buy to Invest 30B Yuan in 30-Minute Goods Circle

KEY FACTS

  • On September 22, Meituan held its 2026 Instant Retail Industry Conference.
  • Wang Puzhong, CEO of Meituan's Core Local Commerce, said the industry has entered the commodity era.
  • Over the next three years, each instant retail commercial district will add a million quality products.
  • Meituan Flash Buy launched the Product NEXT plan, committing 30 billion yuan in resources over three years.
  • Meituan Flash Buy will partner with brands and retailers to build a 30-minute goods circle.

KEY DATA

30 billion yuanSupport resource investment
100%Craft beer sales YoY
47%Travel disposable goods sales YoY
40%Small-package product users YoY

PHYSIX OBSERVATION

The focus of instant retail competition is shifting from building warehouses and opening stores to the products themselves. Meituan is using 30 billion yuan in subsidies and tools to bind brands, aiming to turn supply-side innovation into its own moat. This is good for users, but small and medium-sized retailers may become more dependent on the platform, and the risk of product homogenization is also rising.

Source: Leiphone report