Physix FrontierPhysix Frontier · News Briefing Card (Leiphone · Nov 6, 2026)
Li Jiaqi livestream sells 100,000 Qwen Office monthly cards in 30 minutes
KEY FACTS
- On the evening of November 2, Li Jiaqi's livestream listed Qwen Office Token compute, selling 100,000 individual membership monthly cards in half an hour.
- The 100,000 monthly cards total roughly 2 trillion Tokens, and Qwen Office CEO Chen Yusen appeared on the livestream.
- Tmall set up an AI Space Station in September, with Qwen, Zhipu, and Minimax onboard, offering monthly, quarterly, and annual cards.
- JD.com launched an AI software recharge store in the same period, bringing in Zhipu GLM, DeepSeek, Tencent Cloud, and other products.
- Alibaba established the ATH business group in March and the Token Foundry business unit in June, led by CEO Wu Yongming.
KEY DATA
100,000Monthly cards sold in livestream
About 2 trillionCumulative Token volume
Half an hourTime to sell out in livestream
0.01 yuanQwen membership livestream price
PHYSIX OBSERVATION
Tokens being put on the shelf shows AI compute is moving from the developer console to mass consumer scenarios, but low-price volume pushing does not equal real demand. Users have no concept of Tokens, repeat purchases are unknown, and if platforms only act as sales channels, it will be hard to build a stable business. The key is to clearly explain the billing basis and tie it to specific tasks; otherwise, after the excitement fades, only inventory remains.
Source: Leiphone report