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Physix Frontier · News Briefing Card (IT Home · Nov 5, 2026)

Meta drops fruit codenames for its AI models

KEY FACTS

  • Meta has internally decided to stop using fruit names as codenames for its AI models.
  • The change was made because fruit codenames no longer fit the brand positioning Meta wants for its AI.
  • The latest model, internally codenamed Watermelon, is Meta's first frontier-class AI model.
  • Earlier language and image models were codenamed Avocado and Mango respectively.
  • Mark Zuckerberg once said the fruit names had run out and a new naming rule was needed.

PHYSIX OBSERVATION

The retirement of fruit codenames shows Meta wants to push its AI brand in a more serious, frontier-oriented direction. Codenames were an internal joke, but once model capability rose, naming became an external signal. Across the industry, garlic, banana and Mythos are mixed together, and naming looks increasingly like a brand war; users will remember not just the capability, but the ambition behind the name.

Source: IT Home report