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Physix Frontier · News Briefing Card (IT Home · Nov 1, 2026)

October Auto Sales: BYD Leads with 490K, Xiaomi Delivers Over 50K

KEY FACTS

  • BYD delivered 490,168 vehicles in October, up 10.97% year-over-year, retaining the top spot.
  • SAIC Motor sold 430,018 vehicles in October, down 5.28% year-over-year, ranking second.
  • Geely sold 310,183 vehicles in October, surpassing Chery's 282,458 to rank third.
  • Leapmotor sold 106,127 vehicles in October, marking the fourth consecutive month with monthly sales above 100,000.
  • Xiaomi Auto delivered over 50,000 vehicles in October, while Xpeng delivered 50,237, a new monthly high.

KEY DATA

490,168 vehiclesBYD October deliveries
430,018 vehiclesSAIC Motor October sales
Over 50,000 vehiclesXiaomi Auto October deliveries
Over 400,000 yuanHIMA average price (all series)

PHYSIX OBSERVATION

The top-tier landscape is stabilizing, but the second-tier camp is clearly diverging: Leapmotor has exceeded 100,000 for consecutive months on value for money, and Xiaomi's return to 50,000 shows its production ramp-up is paying off; in contrast, NIO, Li Auto, and HIMA saw year-over-year declines, and competitive pressure in the high-end market is emerging. HIMA, with an average price above 400,000 yuan, saw deliveries halved—a warning signal worth heeding.

Source: IT Home report