Physix Frontier · News Briefing Card (IT Home · Oct 31, 2026)

Xpeng's MONA brand plans standalone stores from 2027

KEY FACTS

Xpeng President Wang Fengying said at the Paris Motor Show that starting in 2027, MONA standalone stores will open in some cities.
Wang said the possibility of operating MONA as an independent brand in the future is not ruled out.
Xpeng has consolidated its four product lines F, D, I and G into two lines, G and D, with MONA exclusively holding the D line.
The MONA L05 launched on October 29 with a starting price of 144,800 yuan, and a limited-time price starting at 139,800 yuan.
The first 5,000 units of the MONA L05 rolled off the new production line on October 27, which Xpeng calls a dedicated line.

KEY DATA

144,800 yuanMONA L05 starting price

From 139,800 yuanMONA L05 limited-time launch price

2940mmMONA L05 wheelbase

5,000 unitsMONA L05 first batch off the line

PHYSIX OBSERVATION

MONA moving from a product line to standalone stores is a clear signal that Xpeng intends to chase volume with a low-price brand. Channels and production lines are moving first, while brand independence is left open, showing the company has already prepared contingency plans internally to treat it as an independent brand. This is good for users, as MONA can be expected to escape the main brand's price anchoring; but independent channels also mean Xpeng must bear the cost of dual-line operations, and whether this works depends on the L05's volume performance.

Source: IT Home report