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Physix Frontier · News Briefing Card (IT Home · Oct 13, 2026)

AITO M9 Tops China's 500K+ Yuan Segment for 4th Straight Month

KEY FACTS

  • AITO announced on October 13 that the M9 has ranked first in sales among vehicles priced above 500,000 yuan for four consecutive months.
  • The vehicle was jointly designed by Seres Auto and Huawei.
  • AITO said on September 30 that cumulative deliveries of the new-generation M9 series surpassed 40,000 units in 16 weeks.
  • HarmonyOS Intelligent Mobility's September insurance registration data shows the AITO M9 sold 10,390 units, ranking first.

KEY DATA

10,390 unitsSeptember AITO M9 sales
40,000 units16-week cumulative deliveries

PHYSIX OBSERVATION

The above-500,000-yuan market was long controlled by BBA, and the AITO M9 topping the chart for four consecutive months shows that domestic high-end cars can now win share through product strength rather than low prices. Huawei's channels and intelligent-driving label are the core variables, and traditional luxury brands' pricing power in China is being substantively shaken.

Source: IT Home report