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Physix Frontier · News Briefing Card (IT Home · Oct 13, 2026)

MiniMax Opens First Official Tmall Flagship Store with Three Token Subscription Tiers

KEY FACTS

  • MiniMax has launched on Tmall, opening the brand's first official flagship store.
  • The store lists M Plan subscription packages in three tiers: Go, Explore, and Build.
  • The packages can be purchased monthly or annually.
  • Before this year's Double 11, Zhipu, Alibaba Cloud, and Qianwen Office had already opened stores on Tmall.
  • Tmall has launched a token top-up hub called AI Space Station, aggregating subscription services from multiple large-model providers.

KEY DATA

3 tiersSubscription tiers

PHYSIX OBSERVATION

Large-model vendors shifting from direct sales on their own websites to e-commerce platforms shows that token subscriptions are now being sold as standardized goods. Tmall concentrating multiple subscriptions into a single entry point makes price comparison easier for users, but vendors are also handing part of their pricing power and traffic gateway to the platform. The channel battle has just begun; whoever cracks e-commerce conversion first will gain the upper hand on customer acquisition cost.

Source: IT Home report