Physix Frontier · News Briefing Card (IT Home · Sep 27, 2026)

Qijing Auto's graphic logo trademark enters substantive review

KEY FACTS

Qijing is a high-end intelligent new energy vehicle brand jointly created by GAC Group and Huawei Qiankun.
Qijing has already launched two models: the GT7 intelligent shooting brake and the GX7 wide five-seat intelligent SUV.
Both models currently use the English logo AISTALAND on their exteriors.
The Qijing graphic logo trademark has entered the stage of awaiting substantive examination.
The release date of the graphic logo has not yet been announced.

PHYSIX OBSERVATION

Qijing adding a graphic logo is a routine step in the brand's transition from borrowing an English identifier to an independent visual symbol. Referring to the precedents of Xiangjie and Zhijie, the rollout of a graphic logo is often accompanied by benefits operations for existing owners. For users, a unified car logo means brand recognition is beginning to solidify, and it also suggests Qijing is preparing its image for subsequent models and channel expansion; its release pace is worth watching.

Source: IT Home report