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Physix Frontier · News Briefing Card (IT Home · Sep 1, 2026)

2027 Exeed VX Launches Starting at $21k

KEY FACTS

  • The 2027 Exeed VX launched on September 1 with a limited-time starting price of 149,900 yuan.
  • Built on the M3X Mars architecture, it offers both internal combustion and C-DM super hybrid powertrains.
  • With a body length exceeding 5 meters and a 2,900mm wheelbase, it supports 6/7-seat layouts and L2-level autonomous driving.
  • The C-DM variant delivers 619 Ps combined power, accelerates from 0 to 100 km/h in 5.8 seconds, and has a pure electric range of 175km.

KEY DATA

149,900 yuanStarting Price
5.8sC-DM 0-100km/h Acceleration
175kmPure Electric Range
192kWICE Max Power

PHYSIX OBSERVATION

The Exeed VX enters the mid-to-large SUV market with a sub-150,000 yuan threshold, leveraging high-performance hybrid specs and lifetime warranty perks to squeeze out joint-venture competitors through extreme cost-effectiveness. While this 'dimensional reduction' strategy may boost short-term sales, it tests the brand's ability to maintain quality reputation in the low-price segment, risking a descent into a pure price war quagmire.

Source: IT Home report