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Physix Frontier · News Briefing Card (ifanr · Nov 9, 2026)

Maserati, Zunjie JV named Maserati Design; first EV GT due Q4 2027

KEY FACTS

  • The Maserati-Zunjie joint project has been named "Maserati Design," and its exterior design has been frozen.
  • The new car is planned for mass production in Q4 2027, built under contract at the Zunjie super factory in Hefei.
  • Huawei supplies the HarmonyOS cockpit, Qiankun ADS driver assistance and the electric drive system, while Maserati leads styling.
  • The initial plan covers two vehicles, a mid-to-large electric SUV and a full-size electric GT, with Maserati favoring launching the GT first.
  • In China the car will sit under the Zunjie brand and sell through HarmonyOS Smart Mobility channels; overseas it will carry the Maserati badge.

KEY DATA

fewer than 8,000 units2025 Maserati global sales
EUR 198 million2025 Maserati adjusted operating loss
-27.3%2025 Maserati operating margin
503.17km/hYangwang U9 Xtreme top speed

PHYSIX OBSERVATION

With sales collapsing and losses widening, Maserati has been forced to lean on Huawei and JAC's technology and production capacity to survive. This is the first time a European ultra-luxury brand has handed its core intelligence systems to a Chinese solution. Badged as Zunjie at home and with the Trident abroad, whether this dual-brand channel works will test a new path for Chinese intelligent-driving technology going global.

Source: ifanr report