Physix Frontier · News Briefing Card (Hacker News · Nov 6, 2026)

Cuban: Meta knowingly ran AI deepfake scam ads; files show $16B revenue

KEY FACTS

Mark Cuban says he gets weekly emails from seniors asking about a $294 diabetes therapy he has never sold.
Cuban accused Meta of continuing to run AI deepfake ads that scam seniors even though it knew about them.
Reuters reported on November 6, 2025 that Meta internal documents projected roughly $16 billion in 2024 revenue from scam and prohibited-goods ads.
Meta's internal tally found its apps display about 15 billion high-risk ads per day.
Meta safety staff estimated in May 2025 that its platforms were involved in one-third of successful scams in the United States.

KEY DATA

About $16 billionProjected annual revenue from scam-related ads

About 10%Share of 2024 revenue

About 15 billionDaily high-risk ad impressions

Over 134 millionScam ads taken down in 2025

PHYSIX OBSERVATION

If Meta's 10% revenue estimate is accurate, scam ads are already an implicit pillar of the platform's business model. The 95% threshold effectively lets questionable advertisers pay to keep running, and user trust is priced out in the open. Regulatory scrutiny and brand risk are accumulating, and the platform needs to redraw the line between revenue and responsibility.

Source: Hacker News report