Physix FrontierPhysix Frontier · News Briefing Card
Huawei, JAC in talks with Stellantis on two EV models
KEY FACTS
- Media reports say the three-way project between Huawei, JAC and Stellantis may be named Maserati Design.
- The three parties may plan two all-new battery-electric models; exterior design is confirmed, with mass-production progress to be disclosed in Q4 next year.
- The tie-up may use JAC manufacturing with Huawei technology enablement, sold under the Zunjie brand in China and the Maserati brand overseas.
- JAC Motor said in an October 1 announcement that the three parties do have intent to negotiate, but no binding agreement has been signed.
- Maserati's 2025 global sales were 7,900 units, down 30% year on year, the lowest in more than a decade.
KEY DATA
7,900 unitsMaserati 2025 global sales
1,374 unitsMaserati 2025 China sales
2,737 unitsMaserati H1 2026 global sales
about 266 unitsMaserati H1 2026 China imports
PHYSIX OBSERVATION
With Maserati's sales at a decade-plus low, launching EVs on JAC manufacturing and Huawei technology is a pragmatic self-rescue choice for the brand. But JAC's announcement makes clear no binding agreement has been signed, so the variables remain large. For users, the biggest question ahead is how brand premium and value for money will be balanced when Zunjie channels sell models sharing a platform with Maserati.
Source: Original report