Physix FrontierPhysix Frontier · News Briefing Card (enbrief · Nov 2, 2026)
DeepSeek and other AI products get fan-made personas, sparking debate
KEY FACTS
- Multiple AI-run accounts have appeared on Bilibili, such as "DeepSeek Whale Girl is running this account," whose first video topped 2 million views.
- Users nicknamed DeepSeek "Big Fat Fish" and created anime-style characters such as the Whale Girl.
- Because of Doubao's anthropomorphic product design, users tease it as having a "Doubao personality" and call it a "silly girl."
- Doubao's daily active users exceed 200 million, but its missteps spread and stick more easily.
- AI companies train the models, but internet users shape the AI personas through memes and fan creations.
KEY DATA
2 millionFirst video views
200 millionDoubao DAU
under 1%Doubao short-term retention drop after update
PHYSIX OBSERVATION
The AI persona is collectively authored by users; it can accelerate breakout popularity, yet it may harden stereotypes and hinder a product's shift toward an Agent. Companies need to watch grassroots narratives and keep technical capability from being buried under entertainment labels.
Source: enbrief original report ↗