Chery's Lepas Unveils Aura Concept with Cheetah Aesthetic: what are the key facts?

Lepas, a brand under Chery Group, unveiled the Aura concept car in Wuhu.

Chery's Lepas Unveils Aura Concept with Cheetah Aesthetic: what are the key facts?

The car blends hatchback and shooting brake styling, with a front face reminiscent of Audi.

Chery's Lepas Unveils Aura Concept with Cheetah Aesthetic: what are the key facts?

The Aura is the second evolution of the cheetah aesthetic design language.

Chery's Lepas Unveils Aura Concept with Cheetah Aesthetic: what are the key facts?

The front end features leopard-eye light clusters and a backlit screen grille capable of displaying animations.

Chery's Lepas Unveils Aura Concept with Cheetah Aesthetic: what are the key facts?

Designer Ivan Dulanovic says both front and rear screens can be customized with graphics.

Physix Frontier · News Briefing Card (enbrief · Oct 27, 2026)

Chery's Lepas Unveils Aura Concept with Cheetah Aesthetic

KEY FACTS

Lepas, a brand under Chery Group, unveiled the Aura concept car in Wuhu.
The car blends hatchback and shooting brake styling, with a front face reminiscent of Audi.
The Aura is the second evolution of the cheetah aesthetic design language.
The front end features leopard-eye light clusters and a backlit screen grille capable of displaying animations.
Designer Ivan Dulanovic says both front and rear screens can be customized with graphics.

PHYSIX OBSERVATION

Chinese brands are shifting from low-priced SUVs to design-driven offerings, and the Lepas Aura proves Chery has the ambition to challenge European design. Details like the programmable front-face screen show a differentiation mindset, but bringing a concept car to mass production is the real test.

Source: enbrief original report ↗