Changan's 8 Motorcycle Brands All Skip Chongqing Motor Show: what are the key facts?

At this September's Chongqing Motor Show, all eight motorcycle brands under China Changan were absent.

Changan's 8 Motorcycle Brands All Skip Chongqing Motor Show: what are the key facts?

In April, China Changan released its strategy, listing the motorcycle business as one of its core businesses.

Changan's 8 Motorcycle Brands All Skip Chongqing Motor Show: what are the key facts?

It proposed a 'Double Hundred' goal of 1 million motorcycle sales and 10 billion yuan in revenue by 2030.

Changan's 8 Motorcycle Brands All Skip Chongqing Motor Show: what are the key facts?

China Changan has taken over Luobei Yi and Jinan Qingqi, and owns the three veteran motorcycle makers including Jianshe Motorcycle.

Changan's 8 Motorcycle Brands All Skip Chongqing Motor Show: what are the key facts?

During the 14th Five-Year Plan period, Jinan Qingqi's domestic sales were only 67,000 units, while exports were 297,000 units.

Changan's 8 Motorcycle Brands All Skip Chongqing Motor Show: what are the key facts?

Jianshe Motorcycle's sales fell from 318,000 units in 2021 to 165,400 units in 2025.

Physix Frontier · News Briefing Card (enbrief · Oct 10, 2026)

Changan's 8 Motorcycle Brands All Skip Chongqing Motor Show

KEY FACTS

At this September's Chongqing Motor Show, all eight motorcycle brands under China Changan were absent.
In April, China Changan released its strategy, listing the motorcycle business as one of its core businesses.
It proposed a 'Double Hundred' goal of 1 million motorcycle sales and 10 billion yuan in revenue by 2030.
China Changan has taken over Luobei Yi and Jinan Qingqi, and owns the three veteran motorcycle makers including Jianshe Motorcycle.
During the 14th Five-Year Plan period, Jinan Qingqi's domestic sales were only 67,000 units, while exports were 297,000 units.
Jianshe Motorcycle's sales fell from 318,000 units in 2021 to 165,400 units in 2025.

KEY DATA

67,000 unitsJinan Qingqi 14th Five-Year Plan domestic sales

297,000 unitsJinan Qingqi 14th Five-Year Plan exports

610,200 unitsLuobei Yi 2025 sales

165,400 unitsJianshe Motorcycle 2025 sales

PHYSIX OBSERVATION

Changan elevated motorcycles to a core business, yet let its eight major brands collectively vanish from its home turf, exposing that integration has yet to land. Brands are scattered, reliant on joint-venture exports, and weak in self-owned mid-to-large displacement, and the gap with leaders like Haojue is systemic. Without technology sharing and resource tilting, the 'Double Hundred' goal may be hard to deliver, and under the industry's Matthew effect, marginal brands will find it even harder.

Source: enbrief original report ↗