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Physix Frontier · News Briefing Card (enbrief · Sep 28, 2026)

Qijing Auto's graphic logo trademark enters substantive review

KEY FACTS

  • Qijing is a high-end intelligent new energy vehicle brand jointly developed by GAC Group and Huawei Qiankun.
  • Qijing has released two models: the GT7 intelligent shooting brake and the GX7 wide five-seat intelligent SUV.
  • Both models currently use the English badge AISTALAND on their exteriors.
  • The trademark for Qijing's graphic logo has entered the stage of awaiting substantive examination.
  • The release date for the graphic logo has not yet been announced.

PHYSIX OBSERVATION

Qijing adding a graphic logo is a routine step in the brand's transition from borrowing an English identifier to an independent visual symbol. Following the precedents of Stelato and Luxeed, the arrival of a graphic badge is often accompanied by benefit programs for existing owners. For users, a unified badge means brand recognition is beginning to solidify, and it also hints that Qijing is preparing its image for future models and channel expansion; the timing of the release is worth watching.

Source: enbrief original report ↗

Qijing Auto's graphic logo trademark enters substantive review | Physix Frontier Briefing