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Physix Frontier · News Briefing Card (enbrief · Sep 27, 2026)

New QQ3 Modern Edition Launches as Chery QQ Unit Goes Independent

KEY FACTS

  • On September 22, 2026, the new QQ3 Modern Edition launched in Wuhu with a guide price of 88,900 yuan.
  • The car packs a 8155 chip, a 15.6-inch central touchscreen, and the Falcon 500 advanced driver-assistance system.
  • The QQ3 has topped 10,000 monthly sales for five straight months, moving 19,103 units in August, up 64.07% month over month.
  • In July 2025, Chery set up a QQ business unit led by Vice President Zhang Hongyu, placing it on par with Exeed.
  • In August, exports accounted for 70.3% of Chery's volume, with domestic wholesale at about 83,000 units, under 30%.

KEY DATA

88,900 yuanModern Edition guide price
19,103 unitsAugust QQ3 sales
64.07%August QQ3 month-over-month growth
over 1.6 million unitsQQ series cumulative sales

PHYSIX OBSERVATION

The QQ3 is already a hit, but Chery's domestic base depends on it far more than BYD depends on its small cars. The independent business unit plus the Modern Edition's price premium is a test of whether the brand can break free from price-driven demand. The real test isn't sales volume, but whether it can turn a 1.6 million-unit installed base into high-quality growth; otherwise it's just a floor-stopper, not an amplifier.

Source: enbrief original report ↗