Physix Frontier · News Briefing Card (enbrief · Sep 20, 2026)
Li Auto, Xiaomi Face Backlash Over In-House Batteries
KEY FACTS
- Li Auto MEGA users canceled orders after the switch to in-house batteries, with the company refusing to refund deposits.
- A survey reveals that 37.1% of Chinese consumers abandoned car purchases due to the absence of CATL batteries.
- Li Auto and Xiaomi are adopting a model of internal design and external manufacturing to seize product control.
- Geely sued Sunwoda over battery quality issues, ultimately securing a 608 million yuan settlement and recalling vehicles.
KEY DATA
37.1%Abandonment Rate Without CATL
13.8%Battery Weight in Purchase Decision
608 million yuanSunwoda Settlement Amount
PHYSIX OBSERVATION
Automakers' attempts to reclaim supply chain leverage have triggered a trust crisis, exposing the brand pain of 'de-CATLization.' Consumers view battery suppliers as safety endorsements, indicating that new EV entrants have yet to establish independent technical credibility. Future competition will shift from mere cost control to building a full-stack in-house responsibility loop that assures user confidence.
Source: enbrief original report ↗
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