Xiaomi Launches 18 Fold and Pengcheng SUVs: what are the key facts?

The Xiaomi 18 Fold starts at RMB 10,999, marking the highest price in the brand's smartphone history.

Xiaomi Launches 18 Fold and Pengcheng SUVs: what are the key facts?

Four Pengcheng range-extender SUV models have official prices ranging from RMB 209,900 to RMB 299,900.

Xiaomi Launches 18 Fold and Pengcheng SUVs: what are the key facts?

Adjusted net profit for the first half of the year fell 42.8% year-over-year, with overall gross margin dropping to 20.87%.

Xiaomi Launches 18 Fold and Pengcheng SUVs: what are the key facts?

Memory prices for the same phone version have nearly quadrupled since the start of the year, significantly driving up material costs.

Physix Frontier · News Briefing Card (enbrief · Sep 8, 2026)

Xiaomi Launches 18 Fold and Pengcheng SUVs

KEY FACTS

The Xiaomi 18 Fold starts at RMB 10,999, marking the highest price in the brand's smartphone history.
Four Pengcheng range-extender SUV models have official prices ranging from RMB 209,900 to RMB 299,900.
Adjusted net profit for the first half of the year fell 42.8% year-over-year, with overall gross margin dropping to 20.87%.
Memory prices for the same phone version have nearly quadrupled since the start of the year, significantly driving up material costs.

KEY DATA

42.8%H1 Net Profit Decline

RMB 105.5 billion5-Year R&D Investment

RMB 10,99918 Fold Starting Price

10,000 unitsPengcheng Initial Lock-in Orders

PHYSIX OBSERVATION

Xiaomi is undergoing a difficult transition from 'cost-performance' to 'technology-based pricing power.' Rising storage costs are forcing passive premiumization in its smartphone business, yet brand premiums remain unestablished; meanwhile, the automotive division is trading price cuts for scale in a shrinking range-extender market. This divergent strategy—pushing phones up while lowering car prices—exposes anxiety amid supply chain instability. Whether high-end sales break through in Q4 will be the key litmus test for whether its five-year, hundred-billion-yuan R&D investment translates into a true moat.

Source: enbrief original report ↗