New Media Operations Practical Manual for Three Platforms - Part A: Strategy & Acquisition
WorkBuddy AI Software Learning & Traffic Generation Plan: Douyin (A-Acquire, B-Monitize) · Xiaohongshu · Bilibili Three-Platform Practical Manual
Plan Positioning: Initially promote WorkBuddy-type AI software to help ordinary people learn AI and improve themselves. Through a three-tier funnel of "Personal Account → Official Blue-V Account → Physix Frontier Website," ultimately direct traffic to the website (physixfrontier.com/cn). Website traffic is the core KPI.
Version: v4 · 2026-08-20
Applicable Platforms: Douyin / Xiaohongshu / Bilibili
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I. Core Strategy Overview
1.1 One-Sentence Positioning
Using the "Douyin A-Acquire, B-Monitize" model as the core traffic driver, combined with content matrices on Xiaohongshu and Bilibili, create content centered around "Helping ordinary people learn AI with WorkBuddy and similar AI software." Guide anxious professionals and college students from content platforms to the Physix Frontier official website (physixfrontier.com/cn), completing the conversion from "seeing content" to "actively visiting the website for deep usage."
1.2 Core Model: A-Acquire, B-Monitize (AI Learning Edition)
A (Personal Account: Post AI software learning content, gain organic traffic)
→ Middle (Soft guidance to jump to Blue-V homepage)
→ B (Blue-V Official Account: Host official website link for reception)
→ Physix Frontier Website (Endpoint · Core KPI)
Why use A-Acquire, B-Monitize:
- Personal accounts have strong organic traffic but cannot engage in commercial activities without being throttled, nor can they compliantly host external links.
- Blue-V enterprise accounts can host official website links but have poor organic traffic.
- The two complement each other: Account A handles traffic acquisition and direction; Account B handles compliant reception and endorsement.
- Blue-V is the only node in the entire chain that can compliantly host external website links.
1.3 Target Audience & Pain Points
1.4 Value Proposition
Enable ordinary people to use AI tools like WorkBuddy to learn AI from scratch, improve themselves, and avoid being eliminated by the times.
- We don't teach coding; we teach using AI software.
- No technical background needed; follow the steps and you'll learn.
- 10 minutes a day, double your workplace competitiveness.
- Complete learning path available on the official website (driving landing).
1.5 Three-Platform Division of Labor & Priority
Data Source: QuestMobile May 2025 MAU data.
Priority Ranking: Douyin > Xiaohongshu > Bilibili
- Douyin is the largest traffic entry point; the A-Acquire, B-Monitize model is proven viable, prioritize effort here.
- Xiaohongshu supplements long-tail search, low cost, long lifecycle.
- Bilibili builds trust through in-depth tutorials; content can be reused as parent material for Douyin and Xiaohongshu.
1.6 Traffic Acquisition Logic: Four-Step Funnel
Step 1 · Pain Point Attraction: Don't sell products; sell the antidote to anxiety. When users search for "Will AI replace me," "What should office workers do," or "Learn AI from scratch," the content appears in search results.
Step 2 · Content Seeding: Use 1
Physix Frontier